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Perception of international sports teams among respondents from the USA
The survey differentiates how US sports fans perceive international teams — contrasting Gen Z enthusiasm against Best Ager indifference.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
Germany
Sample
Sample
n=3,266 people interested in sports (top 2 on 4-point scale), with n=1,810 men, n=1,450 women, n=784 Gen Z (up to 30 yrs.) and n=918 Best Ager (55+ yrs.)
Question
Question
International sports teams are to you …