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Appeal of selected brands as sponsors of international sports events among respondents from the USA
The survey compares sponsor appeal of T-Mobile, Volkswagen, Bosch and Lidl across US sports fans — segmented by gender, Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=3,266 people interested in sports (top 2 on 4-point scale), with n=1,810 men, n=1,450 women, n=784 Gen Z (up to 30 yrs.) and n=918 Best Ager (55+ yrs.)
Question
Question
Imagine you see the following brands sponsoring a major international sports event (e.g. UEFA Champions League, F1, Tour de France). How appealing does each brand come across to you?