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Association of selected brand categories with international sports sponsorship among respondent from the USA
The survey breaks down how US sports fans associate brand categories with international sponsorship.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=3,266 people interested in sports (top 2 on 4-point scale), with n=1,810 men, n=1,450 women, n=784 Gen Z (up to 30 yrs.) and n=918 Best Ager (55+ yrs.)
Question
Question
Which types of brands do you associate most with international sports sponsorships? (multiple answers possible; aided answers)