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Agreement with selected statements about SailGP in the USA
The survey breaks down how SailGP's brand perception differs across Gen Z, Best Agers, and gender — from uniqueness and accessibility to its "new Formula 1" image.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=654 people interested in sailing (top 2 on 4-point scale) in the USA, of which n=146 Gen Z (up to 30 yrs.), n=114 Best Ager (55+ yrs.), n=268 female and n=386 male
Question
Question
To what extent do you agree with the following statements?