Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Openness to international brands through sports sponsorship among respondents from the USA
The survey breaks down openness to international brand discovery via sports sponsorship — contrasting Gen Z, Best Agers, men and women.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=3,266 people interested in sports (top 2 on 4-point scale), with n=1,810 men, n=1,450 women, n=784 Gen Z (up to 30 yrs.) and n=918 Best Ager (55+ yrs.)
Question
Question
I am generally open to discovering international brands through sports sponsorship.