Brand switching behavior and factors influencing brand selection

Source

ONE8Y

Survey period

01/26/2025 - 01/30/2025

Survey country

Germany

Sample

n=1,650 total population surveyed, compared to n=1,226 Sport-Fans (Top 1 auf 4er Skala) und n=357 Gen Z

Question

Have you consciously changed brands in the last 12 months because another brand was more attractive; Who has the biggest influence on your choice of brands?

More Statistics

Factors influencing the brand decision in the target group benchmark view
Relevant brand characteristics for people under 25 years view
Success strategies for stronger brand loyalty in the target group benchmark view
Success factors for lasting brand loyalty in comparison with the target group Young view
Brand loyalty in selected sectors in the target group benchmark view

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Brand switching behavior and factors influencing brand selection

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

The advantages of the One8y Database

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