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Success factors for lasting brand loyalty in comparison with the target group Young
The survey contrasts how brand loyalty drivers differ between all respondents and Gen Z — from product quality to regular innovations and emotional connection.
The survey contrasts how brand loyalty drivers differ between all respondents and Gen Z — from product quality to regular innovations and emotional connection.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2025 - 01/30/2025
Survey country
Survey country
Germany
Sample
Sample
n=1.650 total population surveyed, compared to n=235 Young 16 to 24 J.
Question
Question
What would a brand have to do to retain you in the long term? (multiple answers possible; aided answers)