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Relevance of personalized brand approaches in the target group benchmark
The survey compares how demand for personalized brand campaigns diverges across all respondents, Gen Z and sports fans.
The survey compares how demand for personalized brand campaigns diverges across all respondents, Gen Z and sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2025 - 01/30/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,650 total population surveyed, compared to n=357 Gen Z and n=676 sports fans (top 1 on 4-point scale)
Question
Question
How important is it to you that brands cater specifically to you (e.g. through special campaigns for your age group)?