Relevance of personalized brand approaches in the target group benchmark

ONE8Y

01/26/2025 - 01/30/2025

Germany

n=1,650 total population surveyed, compared to n=357 Gen Z and n=676 sports fans (top 1 on 4-point scale)

How important is it to you that brands cater specifically to you (e.g. through special campaigns for your age group)?