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Beginning of conscious brand perception by age
The survey breaks down at which life stage brand perception sets in — from under-10s through to those first noticing brands after age 18.

The survey breaks down at which life stage brand perception sets in — from under-10s through to those first noticing brands after age 18.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2025 - 01/30/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,650 total population surveyed
Question
Question
At what age did you start to consciously perceive brands?