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Relevant brand characteristics for people under 25 years
The survey breaks down what qualities drive brand appeal among under-25s — from modern design and price to influencer authenticity and social media presence.
The survey breaks down what qualities drive brand appeal among under-25s — from modern design and price to influencer authenticity and social media presence.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2025 - 01/30/2025
Survey country
Survey country
Germany
Sample
Sample
n=235 total population surveyed under 25 years of age
Question
Question
What qualities should a brand have to appeal to young people like you (under 25)?