Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Impact of international sports sponsorship on purchase intent among respondents from the USA
The survey differentiates purchase intent driven by international sports sponsorship across Gen Z, Best Agers, men and women in the USA.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=3,266 people interested in sports (top 2 on 4-point scale), with n=1,810 men, n=1,450 women, n=784 Gen Z (up to 30 yrs.) and n=918 Best Ager (55+ yrs.)
Question
Question
If a sponsor supports a team or league I follow internationally, I would consider buying from them in the future.