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Reasons for sustained attachment to sports brands (by age)
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 of 4-point scale), with n=90 (16-24 yrs.), n=240 (25-34 yrs.), n=416 (35-44 yrs.), n=418 (45-54 yrs.), n=304 (55-64 yrs.)
Question
Question
If you have remained loyal to one or more sports brands since your childhood, why? (Multiple answers possible; aided answers)