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Reasons for brand loyalty (by age)
The survey differentiates how brand loyalty drivers shift across age groups — from design-led Gen Z to quality-driven 55–64s.
The survey differentiates how brand loyalty drivers shift across age groups — from design-led Gen Z to quality-driven 55–64s.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=830 people interested in sport who are loyal to their favorite brand (top 2 on 4-point scale), with n=48 (16-24 yrs.), n=152 (25-34 yrs.), n=244 (35-44 yrs.), n=242 (45-54 yrs.), n=130 (55-64 yrs.)
Question
Question
What are the current reasons for your brand loyalty? (multiple answers possible; aided answers)