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Reasons for brand loyalty by gender
The survey differentiates brand loyalty drivers among sports fans by gender — contrasting product quality, design, past experience and club affiliation.
The survey differentiates brand loyalty drivers among sports fans by gender — contrasting product quality, design, past experience and club affiliation.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=830 people interested in sport who are loyal to their favorite brand (top 2 on 4-point scale), with n=510 male and n=320 female
Question
Question
What are the current reasons for your brand loyalty? (Multiple answers possible; aided answers)