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Reasons for brand loyalty by income
The survey differentiates how brand loyalty drivers — product quality, design, emotional attachment — shift across five income brackets among sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=830 people interested in sport who are loyal to their favorite brand (top 2 on 4-point scale), with n=246 net income <2.5k, n=228 net income 2.5k - 3.5k, n=128 net income 3.5k - 4.5k, n=108 net income 4.5k - 5.5k and n=90 net income >5.5k
Question
Question
What are the current reasons for your brand loyalty? (Multiple answers possible; aided answers)