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Reasons for purchasing a particular brand of mineral water over time
The survey tracks how mineral water purchase drivers — taste, price, availability, and sustainability — shift between August 2025 and July 2026.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 07/29/2026
Survey country
Survey country
Germany
Sample
Sample
Total of n=5,552 total population surveyed, of which n=3,102 in August 2025 and n=2,450 in July 2026; total of n=4,162 people interested in sports (top 2 on 4-point scale), with n=2,300 in August 2025 and n=1,862 in July 2026
Question
Question
What would a mineral water brand have to do to make you prefer to buy it? (Multiple answers possible; aided answers)