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Purchase intention for selected water brands in a generational comparison
The survey contrasts water brand purchase rates across generations — Volvic, Gerolsteiner and Apollinaris show stark gaps between Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/27/2026 - 07/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,430 respondents who know at least one of the water brands, with n=1,854 people interested in sports (top 2 on 4-point scale), n=525 Gen Z (up to 30 yrs.) and n=223 Best Ager (55+ yrs.)
Question
Question
Which of the water brands you know have you ever bought? (multiple answers possible; aided answers)