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Past purchase of selected water brands among people interested in sport in a generational comparison
The survey contrasts water brand purchase rates among sport-interested consumers across generations — Volvic, Gerolsteiner, Apollinaris, Gen Z vs. Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,286 people interested in sport (top 2 on 4-point scale), of which n=616 Gen Z (up to 30 yrs.) and n=462 Best Ager (55+ yrs.)
Question
Question
Which of the water brands you know have you ever purchased? (multiple answers possible; aided answers)