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Aided awareness of selected water brands in a soccer fan funnel
The survey compares aided water brand awareness across soccer fan segments — from general sports fans to VfB Stuttgart supporters in Baden-Württemberg.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,300 people interested in sport (top 2 on 4-point scale), of which n=1,858 people interested in soccer (top 2 on 4-point scale), n=264 people interested in soccer in Baden-Württemberg and n=122 VfB Stuttgart fans
Question
Question
Which of the following water brands do you know, even if only by name? (multiple answers possible; aided answers)