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Association of selected water brands with athleticism and fitness in a generational comparison
The survey contrasts water brand athleticism perceptions across sport-interested consumers, Gen Z and Best Agers — Volvic, Gerolsteiner and Apollinaris.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,286 people interested in sport (top 2 on 4-point scale), of which n=616 Gen Z (up to 30 yrs.) and n=462 Best Ager (55+ yrs.)
Question
Question
Which water brands do you associate with athleticism and fitness? (multiple answers possible; aided answers)