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Influence of a testimonial on the decision to purchase a water filter
The survey quantifies how athlete, club, and influencer endorsements drive water product purchases — among the general population vs. sports-interested consumers.

The survey quantifies how athlete, club, and influencer endorsements drive water product purchases — among the general population vs. sports-interested consumers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=3,102 total population surveyed, including n=2,300 people interested in sport (top 2 on 4-point scale)
Question
Question
Have you ever bought a water product because it was advertised by an athlete, sports club, or influencer?