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Factors influencing the disengagement from sports brands by income
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 on 4-point scale), with n=482 net income <2.5k, n=386 net income 2.5k - 3.5k, n=234 net income 3.5k - 4.5k, n=174 net income 4.5k - 5.5k and n=144 net income >5.5k
Question
Question
Have you ever turned your back on a sports brand? If so, why? (multiple answers possible; aided answers)