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Factors influencing the disengagement from sports brands by region
The survey breaks down why sports fans disengage from brands by region — from price sensitivity in the east to quality decline in the north.
The survey breaks down why sports fans disengage from brands by region — from price sensitivity in the east to quality decline in the north.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 on 4-point scale), with n=218 North region, n=474 South region, n=526 West region, n=282 East region
Question
Question
Have you ever turned your back on a sports brand? If so, why?