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Importance of nostalgia when purchasing sports brand products by region
The survey segments nostalgia's role in sports brand purchases across four German regions — from Region North to Region South, West and East.
The survey segments nostalgia's role in sports brand purchases across four German regions — from Region North to Region South, West and East.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 on 4-point scale), with n=218 North region, n=474 South region, n=526 West region, n=282 East region
Question
Question
How important is nostalgia to you when buying sports brand products?