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Start of use of favorite sports brand by region
The survey breaks down how brand loyalty onset differs across regions — from childhood adoption in the North to late-start patterns in the East.
The survey breaks down how brand loyalty onset differs across regions — from childhood adoption in the North to late-start patterns in the East.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,150 people interested in sport who can name at least one favorite brand (top 2 on 4-point scale), with n=172 North region, n=356 South region, n=408 West region, n=214 region east
Question
Question
Since what age have you regularly used products from your current favorite sports brand(s)?