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Start of use of favorite sports brand by gender
The survey differentiates how early brand loyalty to favorite sports brands forms — contrasting childhood, youth and young adulthood onset by gender.
The survey differentiates how early brand loyalty to favorite sports brands forms — contrasting childhood, youth and young adulthood onset by gender.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,150 people interested in sport who can name at least one favorite brand (top 2 on 4-point scale), with n=688 male and n=460 female
Question
Question
Since what age have you regularly used products from your current favorite sports brand(s)?