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Start of use of favorite sports brand (by age)
The survey breaks down how brand loyalty by age group forms — from childhood adoption to late-stage entry across 16–24 to 55–64 year-olds.
The survey breaks down how brand loyalty by age group forms — from childhood adoption to late-stage entry across 16–24 to 55–64 year-olds.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,150 people interested in sport who can name at least one favorite brand (top 2 on 4-point scale), with n=80 (16-24 yrs.), n=204 (25-34 yrs.), n=338 (35-44 yrs.), n=326 (45-54 yrs.), n=184 (55-64 yrs.)
Question
Question
Since what age have you regularly used products from your current favorite sports brand(s)?