Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Reaction to the reintroduction of a retro product by a favorite sports brand (by age)
The survey breaks down how retro product purchase intent diverges across age groups — from impulse-buy-driven 16–24s to price-sensitive 45–54s.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 on 4-point scale), with n=90 (16-24 yrs.), n=240 (25-34 yrs.), n=416 (35-44 yrs.), n=418 (45-54 yrs.), n=304 (55-64 yrs.)
Question
Question
How would you react if your favorite sports brand launched a popular retro product on the market?