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Reasons for changing sports brands (by region)
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=852 people interested in sport who have not had the same favorite brand since childhood (top 2 on 4-point scale), with n=120 North region, n=256 South region, n=308 West region, n=168 East region
Question
Question
If your favorite brand(s) today are no longer the same as in your childhood, what were the main reasons for the change? (Multiple answers possible; aided answers)