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Agreement with selected statements on purchasing behavior among people interested in sports with high willingness to spend on sports
The survey contrasts purchasing behavior across high sports spenders, sports-interested consumers, and the total population — from brand loyalty to sportswear quality preference.
The survey contrasts purchasing behavior across high sports spenders, sports-interested consumers, and the total population — from brand loyalty to sportswear quality preference.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=4,981 people with high willingness to spend on sports, compared to n=15,221 interested in sports, n=23,015 total population
Question
Question
Which of these different characteristics on the topic of quality, durability, online shopping (...) applies to you? (Multiple answers possible; aided answers)