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Ownership and purchase intention of a mountain bike, road bike, or e-bike among people with high willingness to spend on sports
The survey compares mountain bike, e-bike, and road bike ownership and purchase intent among high-spending sports enthusiasts vs. all sports-interested.
The survey compares mountain bike, e-bike, and road bike ownership and purchase intent among high-spending sports enthusiasts vs. all sports-interested.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=15,221 interested in sports, compared to n=4,981 people with high willingness to spend on sports
Question
Question
Do you personally own a mountain bike/road bike/e-bike for sports and everyday use, or do you have it available in the household?; Do you plan to buy a mountain bike/road bike/e-bike in the next 1 to 2 years? (supported answers)