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Ownership and purchase intention for equipment for camping and outdoor activities among people with high willingness to spend on sports


The survey compares camping and outdoor equipment ownership and purchase intention between high-spend sports enthusiasts and general sports fans.
The survey compares camping and outdoor equipment ownership and purchase intention between high-spend sports enthusiasts and general sports fans.
PREMIUM

Source

Source


Institut für Demoskopie Allensbach

Survey period

Survey period


07/28/2020 - 02/15/2022

Survey country

Survey country


Germany

Sample

Sample


n=4,981 people with high willingness to spend on sports, compared to n=15,221 interested in sports

Question

Question


Which of these items that you don't buy every day do you personally own or have at your disposal in your household?; Is there anything on this list that you plan to buy in the next 1 to 2 years? (here: equipment for camping and outdoor activities; aided answers)

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