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Ownership and purchase intention of a mountain bike, road bike, or e-bike in the benchmark
The survey compares bike ownership and purchase intent across mountain bike, e-bike, and road bike among sports fans vs. soccer fans.
The survey compares bike ownership and purchase intent across mountain bike, e-bike, and road bike among sports fans vs. soccer fans.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach; ONE8Y
Survey period
Survey period
07/28/2020 - 06/24/2024
Survey country
Survey country
Germany
Sample
Sample
n=15,221 people interested in sports, compared to n=872 people interested in soccer (top 2 on 4-point scale)
Question
Question
Do you personally own a mountain bike/road bike/e-bike for sports and everyday use, or do you have it available in the household?; Do you plan to buy a mountain bike/road bike/e-bike in the next 1 to 2 years? (supported answers)