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Ownership of selected bicycle manufacturers in a country comparison
The survey compares bicycle brand ownership across nine markets — Giant, Trek, Bianchi, Canyon and Cube measured from Germany to Brazil.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2023 - 07/07/2023
Survey country
Survey country
Germany, England, New Zealand, USA, Portugal, Italy, Brazil, France, Spain
Sample
Sample
Total of n=6,943 interested in cycling (top 2 on 4-point scale) and connoisseurs of the respective brand from Germany (n=902), England (n=838), USA (n=777), Italy (n=1,130), New Zealand (n=349), Spain (n=1,052), France (n=1,176), Portugal (n=719), Brazil (n=1,020)
Question
Question
Which of the bicycle manufacturers you know do you currently own? (Multiple answers possible; aided answers)