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Awareness of selected bicycle manufacturers in a country comparison
The survey compares bicycle brand awareness across nine markets — Giant, Trek, Bianchi and Canyon vs. Pinarello, BMC and Cube in GER, ITA, ESP and BRA.
The survey compares bicycle brand awareness across nine markets — Giant, Trek, Bianchi and Canyon vs. Pinarello, BMC and Cube in GER, ITA, ESP and BRA.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2023 - 07/07/2023
Survey country
Survey country
Germany, England, New Zealand, USA, Portugal, Italy, Brazil, France, Spain
Sample
Sample
Total n=8,865 interested in cycling (top 2 on 4-point scale) from Germany (n=962), England (n=990), USA (n=867), Italy (n=1,180), New Zealand (n=433), Spain (n=1,131), France (n=1,311), Portugal (n=859), Brazil (n=1,132)
Question
Question
Which of the following bicycle manufacturers do you know, even if only by name? (Multiple answers possible; aided answers)