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Importance of nostalgia when purchasing sports brand products by gender



Source

Source


ONE8Y

Survey period

Survey period


09/16/2025 - 09/17/2025

Survey country

Survey country


Germany

Sample

Sample


n=1,500 people interested in sport (top 2 on 4-point scale), with n=892 male and n=604 female

Question

Question


How important is nostalgia to you when buying sports brand products?

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