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Importance of nostalgia when purchasing sports brand products by gender
The survey differentiates nostalgia-driven sports brand purchasing behavior between male and female fans — from very important to not important at all.
The survey differentiates nostalgia-driven sports brand purchasing behavior between male and female fans — from very important to not important at all.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 on 4-point scale), with n=892 male and n=604 female
Question
Question
How important is nostalgia to you when buying sports brand products?