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Importance of nostalgia when purchasing sports brand products (by age)
The survey differentiates how nostalgia drives sports brand purchases across age groups — from Gen Z to the 55–64 cohort.
The survey differentiates how nostalgia drives sports brand purchases across age groups — from Gen Z to the 55–64 cohort.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 on 4-point scale), with n=90 (16-24 yrs.), n=240 (25-34 yrs.), n=416 (35-44 yrs.), n=418 (45-54 yrs.), n=304 (55-64 yrs.)
Question
Question
How important is nostalgia to you when buying sports brand products?