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Most important factors for people interested in running when buying running products over time
The time series tracks how purchase drivers among running enthusiasts have shifted between quality, price, brand name, design and sustainability from 2023 to 2024.
The time series tracks how purchase drivers among running enthusiasts have shifted between quality, price, brand name, design and sustainability from 2023 to 2024.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
12/23/2023
Survey country
Survey country
Germany
Sample
Sample
n=2,574 people interested in running (top 2 on 4-point scale) on 12/23/2023 (n=1,950) and on 09/12/2024 (n=624)
Question
Question
Which factors are most important to you when buying running products? (multiple answers possible; aided answers)