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Willingness to pay more for sustainable running products
The survey breaks down willingness to pay a premium for sustainable running products — from firm refusal to strong commitment among runners.
The survey breaks down willingness to pay a premium for sustainable running products — from firm refusal to strong commitment among runners.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
12/23/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,950 people interested in running (top 2 on 4-point scale)
Question
Question
Would you be willing to pay more for environmentally friendly running products?