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Motivation to join a customer loyalty program and influence on brand loyalty
The survey differentiates how loyalty program motivations split between immediate discounts and long-term rewards across age groups from under-29 to 50+.
The survey differentiates how loyalty program motivations split between immediate discounts and long-term rewards across age groups from under-29 to 50+.
PREMIUM
Source
Source
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=2,498 total population surveyed
Question
Question
What motivates you most to join a customer loyalty program; How does an attractive customer loyalty program influence your brand loyalty?