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Sedcard about the customer loyalty program of a supermarket chain
The survey breaks down which loyalty program benefits drive supermarket shopping decisions — from purchase discounts to partner point redemption.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,996 total population surveyed, who participate in a customer loyalty program
Question
Question
What benefits would you most want from a supermarket chain's customer loyalty program? (multiple answers possible; aided answers); How important is it to you to be able to collect or redeem loyalty points at partner companies (e.g. gas stations, drugstores)?; How much does a supermarket chain's loyalty program influence your choice of where to shop?; Which of the following supermarket chains do you think has the most attractive loyalty program? (multiple answers possible; aided answers)