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Relevance of transparency and comprehensibility of a customer loyalty program in a generational comparison
The survey compares how loyalty program transparency matters across generations — from under-29s to the 50-plus cohort.
The survey compares how loyalty program transparency matters across generations — from under-29s to the 50-plus cohort.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,996 total population surveyed, who participate in a customer loyalty program
Question
Question
How important is the transparency and comprehensibility of a customer loyalty program to you?