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Sedcard for an airline's customer loyalty program
The survey profiles airline loyalty program preferences — from free upgrades and lounge access to partner point redemption and airline choice influence.
The survey profiles airline loyalty program preferences — from free upgrades and lounge access to partner point redemption and airline choice influence.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,996 total population surveyed, who participate in a customer loyalty program
Question
Question
What benefits would you most like to see in an airline loyalty program? (multiple answers possible; aided answers); How important is the ability to earn or redeem points with partner companies (e.g. hotels, car rentals) as part of an airline loyalty program to you ?; How much does an airline's loyalty program influence your choice of airline? Which of the following airlines do you think has the most attractive loyalty program? (multiple answers possible; aided answers)