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Relevance of an airline's loyalty program and its influence on the choice of an airline
The survey compares how airline loyalty program relevance and booking influence differ between golf fans, soccer fans, and all respondents.
The survey compares how airline loyalty program relevance and booking influence differ between golf fans, soccer fans, and all respondents.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=2,498 total population surveyed, compared to n=1,624 people interested in soccer (top 2 on 4-point scale) and n=416 people interested in golf (top 2 on a 4-point scale)
Question
Question
How important is an airline's loyalty program to you?; Does the offer or the specific benefits of a loyalty program influence which airline you book your flights with?