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Frequency of use and most attractive benefits of customer loyalty programs
The survey breaks down how loyalty program engagement splits across usage tiers — from always-on users to non-participants — and which benefit types, from bonus points to free products, drive the highest appeal.
The survey breaks down how loyalty program engagement splits across usage tiers — from always-on users to non-participants — and which benefit types, from bonus points to free products, drive the highest appeal.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=2,498 total population surveyed, of which n=1996 participating in a customer loyalty program
Question
Question
How often do you use customer loyalty programs (loyalty cards, points cards, discount cards, etc.); What type of benefits in customer loyalty programs do you find most attractive? (multiple answers possible; aided answers)