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Loyalty to favorite sports brand by gender
The survey breaks down how sports brand loyalty is distributed across loyalty tiers — comparing male and female fans from exclusive to brand-agnostic.
The survey breaks down how sports brand loyalty is distributed across loyalty tiers — comparing male and female fans from exclusive to brand-agnostic.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,150 people interested in sport who can name at least one favorite brand (top 2 on 4-point scale), with n=688 males and n=460 females
Question
Question
How strong is your loyalty to your favorite sports brand?