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Importance of sustainability and ethics in purchase decisions among respondents from the UK
The survey contrasts how sustainability shapes UK purchase decisions across Gen Z, sports fans, and Best Agers — with striking generational divergence.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Great Britain
Sample
Sample
n=2,027 UK total population, with n=1,491 people interested in sports (top 2 on 4-point scale), n=971 men and n=1,048 women
Question
Question
How important are sustainability and ethical considerations in your purchase decisions?