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Annual purchase intent for sport merchandise among respondents from the UK
The survey contrasts sports merchandise purchase behaviour across UK sports fans, Gen Z and Best Agers — revealing a sharp generational divide.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Great Britain
Sample
Sample
n=1,491 people interested in sports (top 2 on 4-point scale), with n=336 Gen Z (up to 30 yrs.) and n=433 Best Ager (55+ yrs.)
Question
Question
Have you purchased any sports merchandise (e.g. apparel, equipment, memorabilia) in the last 12 months?