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Influence on the willingness to buy due to a company's commitment to environmental protection
The survey quantifies how environmental commitment shapes purchase decisions — from strong preference for green brands to near-indifference.
The survey quantifies how environmental commitment shapes purchase decisions — from strong preference for green brands to near-indifference.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=3,032 total population surveyed
Question
Question
How strong does a brand/company's commitment to environmental protection influence your willingness to buy? (aided answers)