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Effect of corporate social responsibility on consumers' willingness to pay
The survey quantifies how CSR commitment shifts consumer willingness to pay — from significant uplift to active price resistance across buyer segments.
The survey quantifies how CSR commitment shifts consumer willingness to pay — from significant uplift to active price resistance across buyer segments.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=3,032 total population surveyed
Question
Question
What impact does a brand/company's social commitment have on your willingness to pay a higher price for their products? (aided answers)